Looking back on Parallax
Looking in on the Frieze Exhibition
Looking Forward to the East London Design Show
I met with Loz Taylor today for the first time since the Parallax Art Fair to find out how things had gone and to ask about his plans for the next big exhibition:
Before Parallax began Taylor went on line to PRWEB.COM to produce a press release which reached several websites under the headline “Gambler Rolls the Dice at Parallax Art Fair”
Thursday 13th the first private view
Parallax he tells me was very well attended, perhaps too well as with each stand being compartmentalised there was not too much room to get around so it seemed a little more cramped than it should. But after the first surge the flow improved and the people were able to keep moving. As the night wore on the crowds even thinned enough for Taylor to be able to stand by his own work and converse with half a dozen or so people and fully explain as only he can, what his work represents.
Taylor took six pieces with him to Parallax but the one that garnered the most interest was “Dogs of War”. The artist found it very gratifying when he was able to make the ultimate one to one connection with the viewer he was delighted to see how the aesthetic first led people to look at the pieces and then once “hooked” how readily they took on board the meaning.
In truth I think the spark Taylor was creating by delivering these explanations was having just as profound an impact on him because the delivery of the honesty behind the message on the paper is of paramount importance to Taylor, he believes possibly above all else in the power of his work to Demonstrate the truth in beauty and the innate beauty in truth.
Parallax itself was according to Taylor very professionally run with empathetic staff who also understood the work he displayed and were more than happy to wear his demo pop badges. Indeed as a gesture of thanks to the staff at the end of the exhibition Taylor left some his prints in London for the Curator and his staff to keep.
Positive Race Riot
The Prelude
Friday 14th a quiet day for reflection, standing and waiting.
Taylor had much more time on this day to talk at length to people who came by his stand and to hand out badges, cards and catalogues. There was also time to visit the Frieze art exhibition in Regents Park which was happening at the same time. It was the first time he had visited this exhibition and wanted to check it out with a view to seeing what the worlds best galleries had to offer and putting his own work into context. He tells me he saw some excellent pieces but also that there were plenty of exhibits that led him to think that his work would bear comparison with what he saw, he also felt something else … he felt at home.
The exhibition allowed VIP’s first entry, at the hour between eleven and twelve, with civilians gaining admittance thereafter. Taylor and his business partner who accompanied him did not have to queue though, as he had had the foresight to purchase four-day passes for the exhibition in advance.
Saturday 14th the day of the second private view at Parallax
Again the day was well attended, and there were plenty of people to talk to. There was one occasion where a group of young women stopped to admire Taylor’s work. One remarked that the image “Positive Race Riot” would look great as a scarf. At this point Taylor’s business partner, Doreen, pointed out that “Young Blades Are Just So Glam” was already going to be transformed into an ‘Edie’ dress, and that this was a direction in which they were greatly interested.
They then presented one of the young women with a set of “Girl Dreaming” cards; she and her friends appeared very touched and appreciative of the gesture and of the aesthetics of the art itself.
Taylor also remembers one elderly lady in particular who, when passing, really appreciated the fun element in his work. It was great for him to see that his work reached out to all age groups in this way.
One important facility that Parallax did not afford Taylor, however, was the space to adequately show off all the 3D work he currently has to exhibit. It will be a very different story at The East London Design Show. Running from 2-4th December 2011, at Shoreditch Town Hall, Taylor has a much larger corner area, giving him the opportunity to show all his products to their best advantage, i.e. his digital prints (some framed, others an the art browser he was hoping to take to Parallax), The Greyhound Clock, the footstool the cushions et al. He is also looking forward to unveiling the hotly awaited “Edie” dress, the prototype of which should be produced any day now! It will be a great mix of 2D and 3D works, showing off fully the potential that Demo Pop Art has to live and ultimately prosper in the twenty First Century.
Taylor himself believes that this is the perfect time for his products to be showcased, as the disciplines of art and design are now coming together as never before. And so with only six weeks to the start of the East London Design Show, thoughts are already turning to hiring a van, booking hotels, printing catalogues, choosing works etc, etc. A Demo Pop Artist’s work is never done!
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